b'as W2 employees are afforded important protections and benefitsovertime, family and medical leave, health and dental insurance. In addition, freedom and flexibility are now highest on an employees list. The ability to take unpaid vacationto have the ability not to work without ramificationis an important value-add for post-COVID workers.An Employers Next StepsMonths of diminished sales and bottlenecked supply havent left employers with much room to stretch their role offerings. But its important that employers consider their resource spend across the entire hiring operation. Naturally, the costs of turnovers and unfilled roles far exceed the expense of increasing the wage baseline. Without a working team, employers have no hope of a full return.Leveraging the proliferation of digital networking and app-based hiring platforms, employers can find more efficient role fulfillment strategies that diminish the time and resources they spend on elongated (and unsuccessful) hiring campaigns.Further, the right kind of wage and benefit offerings can lead to real results. The big-picture value-add of working with reliable people is hard to overstate. The average no-show rate in the hospitality industry is estimated to be up to 25%for every four workers recruitment teams have worked to secure, one of them is likely not to show up at all. By partnering with hiring platforms who are able to vet their candidates beforehand, employers can avoid the steep cost that comes with both the time lost in recruitment and the operations gap left behind. READ MORE Finally, integrated platforms can help employers have thatONLINEtransparency into competitive job offerings within the space. Tapping into the virtual communities that are supportingcfe-news.comworkers and employers through this time, employers can take an active part in their industry conversation. Many integrated app platforms will streamline all parts of the hire, from security checks to weekly payments and long-term working contracts. With more efficiency in the realms of recruitment, hiring and managementand with fewer costs associated with agency fees, no-shows and turnoversemployers might find they get what they pay for, and more, in the next phase of their recovery. ABOUT THE AUTHORSteve Anevski is the CEO and co-founder of Upshift (upshift.work), an industry-leading staffing platform that connects businesses with pre-vetted W2 employees. Backed by Recruit Holdings Inc., the owner of Indeed.com and Glassdoor.com, Upshift has a success rate over double the industry standard (over 90%).CATERING, FOODSERVICE & EVENTS cfe-news.com55'