All 152 MISSION BBQ locations are now available on ezCater, marking the restaurant brand’s first appearance on a third-party marketplace. The relationship gives the fast-casual restaurant chain access to large workplace food orders without the cost of building a corporate sales team.
MISSION BBQ is known for its active commitment to honoring America’s military service members, police officers and firefighters. Their launch on ezCater comes just before Veterans Day, offering workplaces a meaningful way to show appreciation for their teams while supporting a mission-driven restaurant.
“By partnering with ezCater, we are unlocking a significant new revenue stream, while deepening our mission to serve great food and honor those who serve,” said Bill Kraus, founder of MISSION BBQ. “It is the most efficient way to expand our catering program and bring our barbecue to workplaces for team lunches, meetings, events and more.”
The average order value for MISSION BBQ ezCater orders is more than $430. MISSION BBQ expects this channel to become a key growth driver for the brand, with ezCater orders becoming as much as 3% of their total business.
MISSION BBQ joins other large chains on the ezCater food tech platform, including Subway, Panera and Outback Steakhouse. “We have over 100,000 restaurants on our platform, ranging from local, independent restaurants to nationwide chains,” said Cindy Klein Roche, chief growth officer at ezCater. “This year alone, we brought on several brands our customers crave: Dave’s Hot Chicken, Del Taco, Mendocino Farms and MISSION BBQ.”
According to Roche, providing food at the workplace is increasingly perceived as an everyday amenity rather than an occasional perk: “Orders for recurring employee meals are up 17% year-over-year according to our recent survey, with 43% of workplaces having a recurring meal program in place.”
While ezCater customers have always ordered for traditional workplace events—such as breakfast meetings and afternoon happy hours—more companies are relying on ezCater to provide an employee meal benefit. “Using our platform, ezCater customers like NorthPoint Development, Stax and SeatGeek have incorporated recurring employee lunches into their workplace experience to help drive on-site attendance and employee engagement,” Roche added.
