Technology

Social Media Strategies

How much do people “like” you? Are engaged couples engaging with you online? Are you feeding customers who found you through your feed?

To learn more about how to increase interaction with potential clients through social media, CFE turned to two experts: Liese Gardner, a content strategy specialist who has advised hundreds of hospitality clients about their social media tactics since 2004; and Dora Fudali, marketing director for Bill Hansen Catering in Miami, who has organically grown the company’s social media follower count by about 10,000 since 2018. They shared some of their top strategies for creating powerful posts and expanding your virtual audience.

Progress in Cold Chain Logistics

When the risk of food spoilage and foodborne illness is mitigated, your customers are satisfied, and your business grows.

Cold chain logistics—the storing, handling and transporting of temperature-sensitive items—play an essential role in ensuring food safety and quality. The essence of cold chain logistics is the management of perishable food and beverages under tightly controlled conditions to prevent spoilage.

Complying with Foodservice Standards

Compliance in the foodservice and catering industry has grown increasingly complex as regulations become more stringent.

With over 12 federal regulatory agencies and more than 30 laws linked to monitoring food safety, allergen labeling, hygiene and traceability, companies must grapple with an array of legal issues. These standards, which are higher than ever, require catering businesses to automate and streamline their compliance approach to meet federal and local regulations successfully.

Saying “I Do” to AI

Artificial intelligence (AI) has been a hot topic in countless industries for years, but only recently have event professionals faced the reality and impact of the tool within their profession. Since COVID, clients are looking to reevaluate how and where they spend their money. Weddings and events have shifted toward DIY crafts and budgeting hacks, and AI has played a vital role in the process.

While there’s not much event pros can do to stop clients from seeking AI hacks for planning, there are ways to embrace the evolution. Following are four ways to say 
“I do” to AI.

How to Market Your Venue on Instagram

How do you make sure your venue is making an impression? As with anything in business, it’s all about marketing. And, as with anything in marketing today, it’s all about social media. Instagram (and, increasingly, TikTok) is a huge driver of awareness, which leads to bookings.

Tech Solutions

Many operational changes brought on by the pandemic are here to stay. That’s one of the findings of a recent study by Zenput—a tech platform that works with large restaurant and retail chains in operations execution solutions—and foodservice consulting firm Technomic.

Vet Cost Control Systems

Tips for choosing technology to help your catering operation be more profitable By Mark Kelnhofer, MBA Operating and managing a

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