For 40 years, I have worked in my media companies as publisher and marketing director, and during that time I have seen it all. From the 80s, when newspapers and magazines were the best way to go, to the present day, when the internet seems to be the best way for promotional success, I’ve always seen how becoming a successful advertiser was a difficult task to achieve.
There’s no doubt about it—demand is mushrooming for plant-based cuisine.
After a record year of growth in 2020, U.S. retail sales of plant-based foods grew 6.2% in 2021, according to data released by the Plant Based Foods Association, The Good Food Institute and SPINS. That increase boosted the total plant-based market value to an all-time high of $7.4 billion.
The plant-based movement shows no signs of slowing down and that means even more choices for caterers who want to expand their plant-based offerings.
According to a survey conducted in 2018, 56% of American workers have had a professional mentor, while 76% believe that mentorship is important. For professional women in a male-dominated industry such as restaurants, mentorship is especially critical.
