March 2021

A turn-key, at-home Dinner Party from Marcia Selden Catering. Photo by Andreas & Nico Photography

Bringing the Party Home

Hopefully we’re seeing the light at the end of the tunnel when it comes to the COVID-19 pandemic and its transformative effect on catered events. Yet even during the strictest days of lockdown, innovative caterers found ways to help clients celebrate events from home. And according to the two top caterers profiled here, clients will continue to book similar events even when society emerges from the COVID-19 danger zone—and the loyalty earned during these trying times will pay off for years to come.

“If it’s not profitable, don’t do it!” advises Sandy Korem.

Plan for the New Year

If you survived 2020, I want to congratulate you. You were doing something right, whether it was saving cash to get you through the hard times or finding alternative revenue streams. And I want to encourage you to continue what you’ve been doing—while also searching for more ways to serve your food. Here are three reminders and tips to get you started.

A Pandemic Solutions technician demonstrates the use of a backpack electrostatic sprayer in a kitchen (courtesy of Pandemic Solutions).

Effectively Disinfecting Your Catering Business

During the COVID-19 pandemic, few industries suffered more from stringent safety rules and regulations than the catering sector. Governmental authorities, including state and local health departments, will continue to monitor and enact new disinfection laws and regulations that will be costly to the catering industry. Decision-makers must learn from the lessons of 2020 when it comes to cleaning and disinfecting their businesses.

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