February 2023

A marketing plan helps to keep you organized and consistent.

Market Like a Pro

How are your new year’s resolutions coming along? If you’re like many business owners, you probably resolved to grow your business in 2023. Without a strong marketing plan, however, you may not accomplish your goal.

Make sure your plating is as carefully executed as your cooking. Photo by The Waffle Experience Thousand Oaks

Elevate Your Catering

With the stressful holiday season in the rearview mirror, the new year beckons with opportunity. While COVID-era concerns for hygiene have not gone away—and the industry is still plagued by ongoing labor shortages—patrons are excitedly looking forward to in-person events. Now is the time to make sure yours will make a lasting impression.

Foodservice employees take a lot of heat from customers daily.

Tips for Handling Aggressive Customers

One of the best indicators of how efficiently a business runs is how well it deals with complaints. This is extremely important in the hospitality and foodservice industries, where customer service is a top priority. Knowing how to address complaints and de-escalate aggressive customers is critical.

Guests select small bites from hanging glass orbs at this station by Delivering Experiences.

Station Innovation

The sky’s the limit when it comes to food station variety. But which ones are most popular with clients and guests? CFE asked six caterers to share details of noteworthy station and buffet offerings. Their answers reflect the trends driving event station set-ups—and may inspire your own station creation.

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