In 2024, if your business isn’t killing it on social media, you’re falling behind—it’s as simple as that. This is more than just showing off your dishes. It’s about using social media smartly to grab your customers’ attention and sway their dining decisions.
In this article, we’re cutting straight to it with seven no-nonsense, effective strategies to boost your foodservice business’s social media presence in 2024.
Leading food-and-beverage market research firm Datassential has released findings from its annual trend report, covering predictions for 2024. According to
The foodservice industry has spent decades honing one of the most efficient and effective supply chains in the world. Not only does it deliver fresh food to an ever-expanding population, it does so at low cost and with minimal disruption.
The unfortunate fact remains, however, that this system is breaking. We operate under the guise of the “linear economy,” where we make things, use them briefly, then throw them away. In the world of food, this looks like high yields of food grown with artificial fertilizers and pesticides that degrade the soil, transported miles to their final destination, where over one third of the food is then wasted.
Guests attending catered events these days are likely to find food and drink that’s right up their alley. After all, caterers are coming up with ever-more creative stations where diners can customize dishes to their liking.
And not only do these stations feature a variety of flavors but their presentation also heightens the appeal, with friendly chef attendants, innovative serving vessels, imaginative designs and clever concepts. We’ve rounded up a variety of successful stations from caterers across the country, featuring savory dishes, desserts and cocktails, and incorporating such customer-favorite trends as live cooking, Asian flavors and next-level charcuterie.
