Whether they’re craving quesadillas, longing for elote or pining for pozole, consumers’ appetite for Mexican cuisine shows no signs of abating. According to market research firm CivicScience, a third of U.S. adults name Mexican food as their favorite cuisine—and it’s the top choice for those under age 55.
How do you make sure your venue is making an impression? As with anything in business, it’s all about marketing. And, as with anything in marketing today, it’s all about social media. Instagram (and, increasingly, TikTok) is a huge driver of awareness, which leads to bookings.
With ever-rising costs for supplies and staffing, the economic climate remains uncertain for 2024—even while unemployment remains low and consumer spending strong despite higher interest rates. To best navigate the uncertainties of the upcoming year, we encourage restaurant and foodservice business owners to take the following steps.
