Embracing the Food Truck Generation
By Michael Stavros, director of business development at M Culinary Concepts
It seems that everyone these days is trying to develop a strategy for reaching the elusive “millennial” audience. While it’s safe to say that the term is becoming overused, it’s helpful for caterers to understand who they are trying to reach, so they can develop food offerings tailored to the particular tastes and desired experiences of these individuals.
