“What California Cooks, the Country Eats”: Tyler Florence on Restaurant Trends, Branding and Survival
Celebrity chef, restaurateur and Food Network veteran Tyler Florence spoke with CFE News Editor-in-Chief Sara Perez Webber ahead of his appearance at the California Restaurant Show on Aug. 24. Florence—chef and owner of the Michelin-starred Miller & Lux steakhouse in San Francisco and host of The Great Food Truck Race for nearly two decades—shared his perspective on the challenges facing today’s operators. His message was clear: Restaurants that succeed in today’s market know exactly who they are, who they serve and what problem they solve.











