Business Tips

“If it’s not profitable, don’t do it!” advises Sandy Korem.

Plan for the New Year

If you survived 2020, I want to congratulate you. You were doing something right, whether it was saving cash to get you through the hard times or finding alternative revenue streams. And I want to encourage you to continue what you’ve been doing—while also searching for more ways to serve your food. Here are three reminders and tips to get you started.

A Pandemic Solutions technician demonstrates the use of a backpack electrostatic sprayer in a kitchen (courtesy of Pandemic Solutions).

Effectively Disinfecting Your Catering Business

During the COVID-19 pandemic, few industries suffered more from stringent safety rules and regulations than the catering sector. Governmental authorities, including state and local health departments, will continue to monitor and enact new disinfection laws and regulations that will be costly to the catering industry. Decision-makers must learn from the lessons of 2020 when it comes to cleaning and disinfecting their businesses.

Good Gracious! Events in Los Angeles serves individual servings of greens from a salad wall.

Safe Set-Ups

Whither the buffet? Due to safety concerns, this easy method of serving lots of guests has taken a hit since the advent of COVID-19. Foodservice operators have eliminated self-serve and buffets, according to a recent study by The Food Group (thefoodgroup.com).

Champagne walls (left) are one safe serving method employed by Potions in Motion.

Drinks: Sipping Strategies

Jason Savino of Potions in Motion explains how his company is serving drinks safely at weddings—and what guests are ordering

Chris Tucker owns Betta With Butta in Los Angeles.

Mixing It Up

Chris Tucker worked as a hair stylist for nearly a decade before pivoting to a baking career, drawing on a love instilled in him as a child by his Southern grandmother. A turn as a contestant on ABC’s “The Great American Baking Show” led him to opening Betta With Butta, a Los Angeles-based bakery.

Butler’s Pantry Micro Wedding

St. Louis-based Butler’s Pantry “has mastered the Pandemic Pivot—taking an event originally planned for hundreds and transforming it into a private ceremony for 50 or less,” says Bridget Bitza, vice president of sales and catering.

New protocols are required for events post-COVID-19.

Staying Safe

As vice president of Cameron Mitchell Premier Events (CMPE) in Columbus, Ohio, Melissa Johnson oversees a team that generates more than $15 million in revenue for the Cameron Mitchell Restaurant group, one of the largest and most successful independent restaurant groups in the country. Johnson has been working closely with meeting groups to develop guidelines and practices to ensure health and safety are the top priority for any event or gathering they plan.

If you aren’t tracking each revenue stream, you may not know where to double-down.

How to Organize Your Business Finances

Organizing your finances may be the last thing on your mind right now, especially if your business is just struggling to survive. “So many food-based businesses are pivoting right now, and pivoting in multiple directions.

It’s Your ONE Chance to Reset

Every two weeks, 11 successful catering CEOs from across the country meet via Zoom. Our sales range from $1 million to $13 million. For our first couple of meetings in March, we used the “pivot” mantra. But since that time, every one of us committed to immediate performance that will guarantee our company’s sustainability.

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