Business Tips

Choose a color story, design elements and fonts that you’ll use throughout your marketing materials.

Why Design Matters

When opening a new business, design often falls by the wayside. Distracted by seemingly more important things, owners may neglect to consider how their brand looks and the cohesion of their marketing materials.

With rising costs and a tight labor market, employing smart tech tools is more important than ever.

Smart Tech Tools

What does your technology do for you? If the answer’s not “a lot,” it may be time to invest in new solutions.

Catering and foodservice companies are setting bigger sustainability goals.

A Greener Plate

Social and corporate gatherings are re-emerging, out of the virtual sphere and back to in-person activity. With them, the need for catering and foodservice professionals is on a steady incline. But the return to those catering engagements comes with changed expectations. Specifically, the need for sustainable social, environmental and governance solutions is at an all-time high.

EVL Events often uses sailcloth tents, paired with farm tables and draping. Photo by Sarah Bridgeman Photography

Fresh Ideas

Starry skies, dappled sunlight, fragrant flowers, gentle breezes—outdoor events come with an innate ambience. Yet even natural beauty can be enhanced. We asked event planners from across the country to share the ways they’re making events in the great outdoors even more memorable.

Create a Buzz on a Budget

More than one proverbial door closed during the pandemic. Conferences were put indefinitely on hold, weddings delayed, hotel events canceled altogether.

At Chowgirls Catering in Minneapolis, charcuterie grazing stations are a crowd favorite. Photo by Lucas Botz Photography

Dynamic Stations

Savvy caterers thoughtfully compose dishes to look good and taste good. When guests walk through an event and pick up their food from stations—rather than wait for their food to come to them—presentation is especially important. Attractive set-ups lure guests to line up for what’s on offer.

Keep a constant eye on social media and restaurant reviews, and take the time to respond to every review—especially if it’s negative.

How to Survive a Surge

COVID-19 Omicron cases are spiking nationwide. On Jan. 18, U.S. Surgeon General Dr. Vivek Murthy said “the next few weeks will be tough,” as the surge hadn’t yet peaked.

Keith Willard, owner of Keith Willard Events.

Sound Advice

If you were looking for advice about what to do after the catering-and-events industry came crashing down in 2019, perhaps you tuned into “Behind The Veil.”

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